Consumers shopping for deals are buying off-label store brand products

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Feb. 16, 202401:32

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In tonight's The Price You Pay, NBC's Christine Romans takes a look at a new way shoppers are saving money at the supermarket and in other stores. As inflation continues to hit home, consumers are increasingly buying budget-friendly store brands instead of traditional big name favorites. It's a trend that's gaining steam on social media.Feb. 16, 2024